Salo-Salo: A celebration of Filipino fashion | Creative direction and Shoot by Natasha Evora
In this feature, we sit down with Natasha Evora, a marketing intern at RNT Wardrobe, to talk about Salo-salo—a powerful shoot she conceptualized as part of her thesis exploring the potential of clothing rental in the Philippines.
Drawing inspiration from RNT’s curated pieces and her passion for storytelling, Nat challenges the traditional view of rentals and reimagines Filipino fashion as something meant to be celebrated in everyday life.
Read the conversation we had with Nat to really understand her creative process, vision and direction.
Q: What was the inspiration behind the shoot?
A: “Salo-salo” started as my mini-thesis in third year, where I explored the clothing rental model as a fashion solution for the Philippines. The goal was simple but urgent: make Filipino brands more accessible without diminishing the craftsmanship and cultural value behind them.
Local fashion often carries a higher price tag because it’s made with skill, artistry, and care by Filipino artisans. But that also means many Filipinos admire it from afar rather than wear it in their daily lives. I wanted to bridge that gap.
Q: How did you develop the concept from idea to execution?
A: Working onsite with RNT Wardrobe was a turning point. I’d be surrounded by racks of pieces I’d saved to my Pinterest boards, feeling torn between wanting to rent them and realizing I didn’t have an “occasion” for them. That’s when it hit me—this wasn’t just about dressing up for an event. Rentals could actually solve a bigger issue: they could make Filipino fashion visible, accessible, and worn by more people.
From there, the shoot came together in just three days. It was fast, but because the concept was so clear in my head, the momentum carried me through.
Q: What was the thought process behind the RNT pieces you selected?
A: I chose pieces from brands that each expressed Filipino identity in their own distinct way—through color, naming, visual storytelling, and design choices that feel both rooted in heritage and relevant to the modern Filipino.
Q: What message or mood were you hoping to communicate through the visuals?
A: A salo-salo is a gathering, a celebration. I wanted the visuals to feel like an invitation.
Too often, there’s a disconnect between local fashion as art and the community it represents. My goal was to reconnect the two. Through these images, I wanted people to feel that wearing Filipino fashion isn’t just about clothing as it’s about pride, belonging, and honoring our culture in the most everyday, personal way possible.
Q: How did your passion for marketing and creative direction begin?
I’ve always been caught between two worlds: business and creativity. In high school, I realized marketing bridged them perfectly. It allowed me to understand people and communities deeply, while also giving me a platform to tell stories visually.
I’ve never been drawn to corporate rigidity. Storytelling through visuals feels empowering because it’s intentional—it’s rooted in understanding yourself, your audience, and the message you want to share.
RNT pieces from Nat's shoot.
